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Social media boycott of Goya Foods did not harm sales

Calls for a boycott of Goya Foods products in 2020 actually caused the company's nationwide sales to rise for a few weeks before subsiding to previous levels, according to new Cornell research.

After wildfires, California communities struggle with budgets

California is a wildfire hot spot: each year, homes, businesses, and ecosystems are destroyed by fires exacerbated by climate change. But even after the blazes subside, wildfires can still threaten community wellbeing. A ...

Cause-related marketing has a dark side

Cause-related marketing (C-RM) should be good for everyone: a business aligns itself with a good cause, sells its products as it normally would, and the resulting proceeds are donated to the cause.

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