News tagged with purchase decision

When the first choice isn't available, why don't consumers choose the obvious second choice?

Something strange happens when a consumer learns her favorite product choice isn't available: Instead of picking the runner-up, she'll reject it for another alternative, according to a new study in the Journal of Consumer Re ...

Other Sciences / Social Sciences

created Jul 14, 2011 | popularity not rated yet | comments 0

The unwelcome gift: Marketing and cross-cultural differences

Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.

Other Sciences / Social Sciences

created Jul 20, 2009 | popularity 1 / 5 (1) | comments 0

"Mum, buy me that chocolate, pleeeease!" New study shows the pervasive influence of children on their parents' in-store

The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...

Other Sciences / Social Sciences

created Mar 18, 2009 | popularity 5 / 5 (2) | comments 0




Search results for purchase decision


Medicare auction will face severe difficulties, research shows

Medicare's new method for buying medical supplies and equipment -- everything from wheelchairs and hospital beds to insulin shots and oxygen tanks -- is doomed to face severe difficulties, according to a new ...

Other Sciences / Economics & Business

created Jun 01, 2012 | popularity 5 / 5 (3) | comments 1

Gains in consumer confidence continue, depend on job growth

(Phys.org) -- Consumer confidence improved in each of the past nine monthly surveys, rising to its highest level this month since October 2007, according to University of Michigan economist Richard Curtin, ...

Other Sciences / Economics & Business

created May 28, 2012 | popularity 1 / 5 (1) | comments 0

Former Yahoo! executive charged with insider trading

US regulators announced that a former Yahoo! executive has agreed to plead guilty in an insider trading scheme that involved leaking word of the Internet search giant's pact with Microsoft.

Technology / Business

created May 22, 2012 | popularity not rated yet | comments 0

Researchers develop food aid decision-making tool

Shipping food to foreign countries may not always be the best response to food crises; sometimes sending cash or procuring goods locally is cheaper, faster and more effective.

Other Sciences / Other

created May 21, 2012 | popularity not rated yet | comments 0

Asia helps drive Facebook's 1-billion goal

As Facebook nears saturation levels in some Western countries, Asian users are helping drive the social-networking leader's march on the 1-billion-user milestone and beyond.

Technology / Internet

created May 16, 2012 | popularity not rated yet | comments 0

How do consumers achieve self-affirmation when purchasing products?

People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make p ...

Other Sciences / Social Sciences

created May 16, 2012 | popularity not rated yet | comments 0

Technology accessibility is improving, but big challenges lie ahead

When the iPad debuted two years ago, there was lots of talk about whether people beyond the iPhone and Mac faithful would use such a thing.

Technology / Other

created May 16, 2012 | popularity not rated yet | comments 0

Facebook in your mutual fund? It could be soon

(AP) -- Facebook can be a terrific way to connect with friends and family, a colossal drain on your time and productivity, or a little of both. Soon, another facet will emerge: investment opportunity.

Technology / Business

created May 10, 2012 | popularity 5 / 5 (1) | comments 0

New Vermont law: Researchers to measure 'genuine progress'

"What you measure is what you get," said Nobel prize-winning economist Joseph Stiglitz. Soon Vermont may measure its economic well-being somewhat differently.

Other Sciences / Economics & Business

created May 04, 2012 | popularity 4.2 / 5 (5) | comments 3

Virginia Tech announces 2012 football helmet ratings; 2 more added to the 5-star mark

Virginia Tech released today the results of its 2012 rating for adult football helmets that is designed to assess a helmet's ability to reduce the risk of concussion. A total of three helmets achieved a "5 ...

Technology / Other

created May 01, 2012 | popularity not rated yet | comments 0


List of search results for purchase decision