Wearing high heels can change the way you shop
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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News tagged with purchase decision
People care about source of money, attach less value to 'tainted' wealth
(Phys.org) —It's no accident that money obtained through dishonest or illegal means is called "dirty money." A new study from the University of California, Berkeley, suggests that when people perceive money as morally tainted, ...
Social Sciences
Apr 23, 2013
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Even a single negative review can sink a good product, says study
Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
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Benign envy and influencer marketing
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...
Social Sciences
Sep 15, 2023
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Consumers value difficult decisions over easy choices
Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...
Economics & Business
Sep 17, 2020
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6
McDonald's faces significant challenges in bid to serve AI with fries
McDonald's plans to adopt artificial intelligence into its drive through operations could present the fast food giant with significant challenges, Cass Business School academics have warned.
Business
Apr 4, 2019
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Do we really buy those 'Top-Rated' deals when we shop online? New study says rankings matter but how so may surprise you
Anyone who shops online is familiar with those 'top-rated' products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products ...
Economics & Business
Jul 11, 2018
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1
Poor understanding of ratios leads to bad shopping decisions, study says
Consumers make poor purchase decisions when they need to work with ratios to assess a product's value, says a new study published in the May 2017 of the Journal of Marketing Behavior, from the University of Miami School of ...
Economics & Business
Jun 1, 2017
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2
New study reveals strategy for using free giveaways to maximize sales
New research from the University of Miami School of Business Administration offers marketers a strategy for how best to structure free giveaways with products in order to maximize sales.
Economics & Business
Apr 3, 2013
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Study proves that tourists should pay better attention to currency conversion
According to new research from the Stern School of Business, when tourists pay with foreign currencies, they will overspend or underspend, depending on the exchange rate. In a recent study published in the Journal of Retailing, ...
Economics & Business
Jan 4, 2013
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