Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
Internet
Dec 20, 2010
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Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively ...
Social Sciences
Mar 22, 2010
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(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Internet
Oct 20, 2009
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Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.
Internet
Mar 27, 2009
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(AP) -- When the Seattle Post-Intelligencer transforms into an Internet-only operation Wednesday, it will try to do something it failed to accomplish for years as a traditional newspaper: make money.
Internet
Mar 16, 2009
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US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.
Business
Mar 16, 2012
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(AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Business
Mar 15, 2011
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US newspaper advertising revenue fell 5.55 percent in the second quarter of the year, but the rate of decline slowed in a dose of relatively good news for the embattled industry.
Business
Sep 7, 2010
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(AP) -- Newsday will start charging some readers $5 per week for access to its Web site beginning next Wednesday, a move many newspapers have been contemplating but few have yet to try for fear of driving readers away.
Internet
Oct 22, 2009
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