A look at history often provides some context for the present and might even inform the future, so it's not surprising two Penn State faculty members' review of Cold War-era print and television advertisements about flying ...
Social Sciences
Nov 25, 2022
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100
Newspaper readership has been in a freefall—between 2006 and 2011, print dailies lost 20 percent of their paid subscribers thanks to wide access to other news sources.
Economics & Business
Apr 29, 2016
1
11
(AP) -- Outspent but hardly outgunned, online and high-tech companies triggered an avalanche of Internet clicks to force Congress to shelve legislation that would curb online piracy. They outmaneuvered the entertainment ...
Internet
Jan 22, 2012
3
0
(Phys.org)—Look at the two photos above—how many differences do you see? If you answered just one, you are correct. One is all marketers need to make you more likely to buy, according to new research by University of ...
Social Sciences
Dec 5, 2012
1
0
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
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0
Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.
Internet
Mar 27, 2009
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0
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
Internet
Dec 20, 2010
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0
US newspaper advertising revenue fell 5.55 percent in the second quarter of the year, but the rate of decline slowed in a dose of relatively good news for the embattled industry.
Business
Sep 7, 2010
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0
US newspapers are searching for a new revenue model in an era of falling circulation, declining print advertising dollars and free online competition.
Business
Mar 5, 2012
13
0
(AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Business
Mar 15, 2011
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0
