News tagged with perception

How to make web advertising more effective

Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...

dateOct 29, 2015 in Economics & Business
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Life's not fair! So why do we assume it is?

Income inequality in America has been growing rapidly, and is expected to increase. While the widening wealth gap is a hot topic in the media and on the campaign trail, there's quite a disconnect between the perceptions of ...

dateSep 09, 2015 in Social Sciences
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