How background music in ads affects consumers
Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.
Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.
Social Sciences
Aug 17, 2021
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Want to find your inner Matt Damon and spend a year pretending you are isolated on Mars? NASA has a job for you.
Space Exploration
Aug 7, 2021
7
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Musicians such as Jimi Hendrix and Eric Clapton are considered virtuosos, guitarists who could make their instruments sing. Drummers in west Africa who play hourglass-shaped percussion instruments called dùndúns can make ...
Social Sciences
Jul 27, 2021
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With some offices set to reopen as restrictions ease, more of us may soon be working from somewhere other than the kitchen table. While a return to the office may sound thrilling for some, this isn't going to be the case ...
Social Sciences
Jul 21, 2021
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It's important to communicate about hard-to-see and complex environmental topics and issues with young people. In an article published in People and Nature, an international team reflects on the group's creation of the Shout ...
Education
Jul 21, 2021
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9
Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...
Economics & Business
Jul 13, 2021
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4
Nearly half of the performers on the Billboard Hot 100 Year-End Charts over the last nine years were from underrepresented racial/ethnic groups. Yet, a comprehensive new report from the USC Annenberg Inclusion Initiative ...
Social Sciences
Jun 17, 2021
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In her doctoral research, Eeva Siljamäki has explored the possibilities of improvisation for music education. Her aim has been to increase understanding of how playful collaborative improvisation can enhance not only musical ...
Education
Jun 9, 2021
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2
In 1916 and 1917, a musician and book dealer named Giovanni Concina sold three ornately decorated seventeenth-century songbooks to a library in Venice, Italy. Now, more than 100 years later, a musicologist at Penn State has ...
Other
Jun 2, 2021
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4
Playlists compiled through the pandemic reveal a largely upbeat mindset as listeners turned to music to beat the lockdown blues, new research shows.
Social Sciences
May 12, 2021
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