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Social marketing at the movies

Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy. In the age of social media and ...

May 23, 2014
5 / 5 (1) 0

The digital film reel

Instead of heavy rolls of film, digital film copies are sent to movie theaters these days. With the easyDCP software, these digital packages can be easily created in the required standard so that the digital film can run ...

May 22, 2014
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Male-biased tweeting

Today women take an active part in public life. Without a doubt, they also converse with other women. In fact, they even talk to each other about other things besides men. As banal as it sounds, this is far ...

Apr 23, 2014
2.6 / 5 (8) 2

Sony hopes sharable clips, extras aid movie buying

Sony is hoping that providing sharable movie clips and extras like deleted scenes will prompt more people to buy digital movies. At least that's the intention behind a new initiative it's calling Vudu Extras+.

Oct 23, 2013
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