News tagged with marketing strategy

Survey reveals consumers' pecan preferences

High-profile marketing campaigns for nuts such as pistachios and almonds have become familiar to consumers throughout the United States. Shining a spotlight on these products has increased public awareness ...

Jun 23, 2014
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The reason we lose at games

If you have ever wondered why you never seem to win at skill-based games such as poker or chess, there might be a very good reason. Writing in PNAS, a University of Manchester physicist has discovered that some games are si ...

Jan 07, 2013
4 / 5 (12) 6 | with audio podcast

Sony turnaround plan 'ordinary': analysts

Sony has little chance of winning back its reputation as an innovator or vaulting ahead of stronger rivals with the "ordinary" turnaround plan its new chief unveiled last week, analysts said.

Apr 15, 2012
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Sony to cut 10,000 jobs, turn around TV business

(AP) -- Faced with mounting losses, Sony Corp. said Thursday it will slash 10,000 jobs, or about 6 percent of its global workforce, and try to turn around its money-losing TV business over the next two years.

Apr 12, 2012
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