Crucial, long-overdue BlackBerry makeover arrives
The maker of the BlackBerry smartphone is promising a speedier device, a superb typing experience and the ability to keep work and personal identities separate on the same phone. It's the fruit of a crucial, ...
Lenovo unveils new ultrabooks
Lenovo is betting that the colorful, more affordable ultrabooks that it unveiled Monday will help it maintain its momentum and continue to snap up market share.
Microsoft assault on Google shows industry shift (Update)
Microsoft is skewering Google again with ads and regulatory bashing that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the ...
Microsoft ads deride Google as bad place to shop (Update 2)
Microsoft is trying to skewer Google as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine.
When identity marketing backfires: Consumers don't like to be told what they like
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
All Sochi Olympic athletes to get Galaxy Note 3
Athletes who fail to clinch gold at the 2014 Sochi Winter Olympics can take home something else: a $900 smartphone from Samsung.
Verizon to pay $7.4 mn for US privacy violations
US telecom giant Verizon has agreed to pay a $7.4 million fine to settle a probe into its privacy practices, including accessing customer data for marketing purposes, officials said Wednesday.
Microsoft's 2Q earnings dip despite Windows 8 lift (Update)
Microsoft's latest quarterly earnings slipped, even as the world's largest software maker showed modest progress adjusting to a shift away from the personal computers that have been its financial foundation for decades.
Yahoo! increases US search share, Bing up again
Yahoo! increased its share of the US search market by nearly a percentage point in April and Microsoft's new search engine Bing also recorded a slight gain, online tracking firm comScore said Tuesday.
Online data brokers know you surprisingly well
I'm a middle-aged guy who lives in a house that was built more than 50 years ago. I'm married, have a white-collar job and sometimes read financial newsletters for fun.
Obama, Romney supporters: More in common than you might think?
(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope ...
Microsoft sharpens its ads to jab rivals
From the Gmail Man, who peeks into people's private mail, to the VMware salesman stuck in the '70s, Microsoft's marketing campaigns have become quite pointed in the past year.
Microsoft embraces a Google service for a change
Microsoft's disdain for Google doesn't extend to all of its rival's products. In a rare bit of cooperation, Microsoft's Outlook.com is giving users of its free email service the option of logging into Google Chat to exchange ...
Desire for fame scale can help advertisers
(Phys.org)—A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.