Consumer surveys drive stock prices, research shows

New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.

How anxiety—and hope—can drive new product adoption

Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes ...

Study identifies religious bias against refugees

Give me your Christian, your female, your English-speaking with a good education? While not the words on the Statue of Liberty, these seem to be the kinds of refugees that the American public prefers—according to a new ...

Lab-to-market study explores success

Universities and federal laboratories are the cornerstones of American innovation, developing new products that address important societal issues and drive economic growth.

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