Facebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant. It's helped create a new age of precise consumer insights. With over 2 billion users worldwide, ...
Internet
Feb 1, 2019
0
8
Changing language in job advertisements and de-identifying CVs during recruitment can significantly boost a person's prospects of landing a job by overcoming unconscious bias, new University of Melbourne research shows.
Social Sciences
Dec 11, 2018
0
4
Amazon.com's advertising business is likely to more than double its sales in the U.S. this year, a market researcher said Wednesday, which would place the company behind only Google and Facebook.
Business
Sep 24, 2018
0
22
When it comes to digital privacy, there are plenty of organisations making money out of using your data – Google and Facebook are just two examples. But what if you were the one making the money?
Internet
Jul 30, 2018
0
16
New research from the Penn State Smeal College of Business suggests that when people have an expectation of receiving a highly attractive option and then it falls through, what they possess no longer seems as satisfying as ...
Economics & Business
Nov 9, 2016
0
3
The two UC Santa Barbara students, Tiffini Gillespie and Ricquel Santos, stood in front of their classmates and pitched their idea for a slick new app. They'd identified a need, done their marketing research, surveyed potential ...
Social Sciences
Mar 25, 2016
0
42
It's getting closer to winter, and all of a sudden you need a new HVAC system that'll cost $5,000. You've got the money in a savings account. Will you spend that money, or pay with a high-interest credit card instead? According ...
Economics & Business
Nov 2, 2015
0
14
Your current printer prints only twenty pages per minute. Wanting to save time, you buy a new printer that prints fifty pages per minute. But do you really save time? Probably not, says a new study in the Journal of Marketing ...
Economics & Business
Nov 2, 2015
0
26
We all pursue goals. It stands to reason that we meet our goals better when we pursue them consciously. But is that really the case? Perhaps not, according to a forthcoming study in the Journal of Marketing Research. As the ...
Social Sciences
Nov 2, 2015
0
13
Suppose there were signs in a restaurant bathroom telling customers that they must wash their hands. Would customers obey them? It really depends on the tone of the sign and whether the message praises or scolds, says a forthcoming ...
Social Sciences
Nov 2, 2015
0
17
