One-size-fits-all approach doesn't work for different markets

When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...

When talk is free: The effects of pricing plans on consumer demand

From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...

Obama, Romney supporters: More in common than you might think?

(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope for extending ...

Analyzing the boundaries of privacy in a connected world

About five years ago, Catherine Tucker was pregnant with identical twins when she encountered a serious medical issue. Her unborn children were diagnosed with twin-to-twin transfusion syndrome, a dangerous condition in which ...

The modeling of multiple relationships in social networks

A study conducted by Columbia Business School's Prof. Asim Ansari, William T. Dillard Professor of Marketing, Marketing, and Oded Koenigsberg, Barbara and Meyer Feldberg Associate Professor of Business, Marketing, alongside ...

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