Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Economics & Business
Aug 4, 2015
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12
Consumers might like variety when it comes to products to buy, but will using a product in a variety of circumstances and in a variety of ways lead consumers to like it more? Probably not, says a new study in the Journal ...
Social Sciences
Jun 23, 2015
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4
When trying to identify "good" customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory ...
Economics & Business
Apr 29, 2015
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10
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Social Sciences
Apr 29, 2015
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49
Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that ...
Economics & Business
Dec 9, 2014
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0
(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School of Business.
Social Sciences
Jun 6, 2014
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0
(Phys.org) —Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight? Or grabbing a burger at the McDonald's drive-through window?
Social Sciences
Sep 24, 2013
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0
Can world-saving claims like "not tested on animals" and "phosphate free," help sell bottles of shampoo and bars of soap? A new study from Concordia University's John Molson School of Business proves such statements can make ...
Social Sciences
Sep 17, 2013
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0
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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0
Financial innovation is supposed to reduce risk—in theory, at least. Yes, new financial instruments based on the housing market helped cause the financial crisis of 2008. But in the abstract, those same instruments have ...
Economics & Business
Aug 26, 2013
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