As Apple polishes its culture-changing gadgets to gleam during the holiday shopping season, pressure is growing for it to deliver the next big thing.
Apple has unveiled the "iPad Air", a slimmer version of its top-selling full-size tablet, and a revamped iPad Mini, bidding to fend off rivals who have eroded its market dominance.
Apple Inc. is refreshing its iPad lineup and slashing the price of its Mac computers ahead of the holiday shopping season, as it faces an eroding tablet market share and growing competition from rival gadget makers.
Apple says its latest operating system for Mac computers is available free of charge, a knock to rival Microsoft, which is selling its Windows 8 Pro operating system for $199.
Apple is on Tuesday expected to show off slick new iPads to take on rival tablet makers during the prime year-end holiday shopping season.
Apple is expected to round out its line-up of gadgets for the holiday shopping season with the Tuesday unveiling of its latest iPads.
Whether or not you like Microsoft's updated Surface tablets will depend on your needs.
Apple is expected to rev up its iPad line Tuesday as the tablet market heats up with competition from devices powered by software from Google and Microsoft.
LG says it will start selling a tablet with a high-definition screen starting Nov. 3 in the U.S. for $350, putting the price in line with Apple and Samsung tablets of similar size.
Apple sent out invitations on Tuesday to a special event on October 22 in San Francisco, revealing little about what is expected to be a day devoted to iPad updates.