If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.
Economics & Business
May 26, 2015
0
19
Businesses sometimes align themselves with important values such as a clean environment, feminism, or racial justice, thinking it's a win-win: the value gets boosted along with the company's bottom line.
Social Sciences
May 3, 2021
3
143
Unable to resist the "Try me!" sign, 8-year-old Julian Rivas held up a box containing the Star Wars Death Star Lego set in front of a yellow kiosk and was blown away.
Hi Tech & Innovation
Jan 9, 2013
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0
A Thai cable television company on Thursday said it was suing Apple for $3 million accusing the US technology giant of selling an application that violates its exclusive rights to English Premier League football.
Business
Sep 12, 2013
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0
Researchers at Simon Fraser University's Surrey campus have developed an impact-diverting decal that, when affixed to a helmet, can significantly reduce the sharp twisting and compression of the brain that occurs during most ...
Engineering
Oct 14, 2015
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27
Hawk-Eye chiefs are hoping for a Frank Lampard-like "ghost goal" at the Club World Cup, its managing director said Saturday, as the goal-line technology prepares to make its competitive debut.
Internet
Dec 9, 2012
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0
While many of us rely on passwords to protect our identity, there's more sophisticated identity recognition technology called biometrics that we could use. Security measures that use biometrics rely on a person's unique characteristics ...
Computer Sciences
Nov 4, 2014
0
1
A team of scientists has come up with a way to improve electron bunches and produce brighter X-ray beams: Put a ring on them. The team, which includes researchers from the Department of Energy's SLAC National Accelerator ...
General Physics
Apr 27, 2020
0
68
Image-calibration technology designed and developed by scientists at the National Institute of Standards and Technology (NIST) in collaboration with the National Cancer Institute and the Radiological Society of North America ...
General Physics
Oct 27, 2014
0
0
When the NFL draft takes place, it will represent a professional dream come true for the 224 college football players who get picked.
Social Sciences
Apr 26, 2019
0
5
