Schools of molecular 'fish' could improve display screens

Take a dive into what may be the world's smallest coral reef. Scientists at the University of Colorado Boulder are using a type of material called liquid crystals to create incredibly small, swirling schools of "fish," according ...

Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

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