They promise us discounts, upgrades and freebies in exchange for our allegiance - so why are shoppers failing to stay faithful to customer loyalty programs?
Economics & Business
Aug 27, 2014
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When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...
Economics & Business
Aug 14, 2013
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The Internet has a major impact on the consumers' media habits. The market situation for magazines is changing in line with the continuing increase of online media content. Success will require a completely new business approach. ...
Internet
Jun 27, 2013
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(Phys.org) —New research from UBC's Sauder School of Business reveals that giving a free bump in service can backfire for retailers if the perk is given randomly in front of others.
Social Sciences
May 28, 2013
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A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in a large-scale study. An extra five percent discount is, on average, ...
Economics & Business
Feb 18, 2013
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Global smartphone sales soared in 2012, taking a huge slice of a mobile phone market that was otherwise flat, survey data showed Friday.
Business
Jan 25, 2013
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The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.
Economics & Business
Apr 25, 2012
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A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service sweethearting," ...
Economics & Business
Feb 10, 2012
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(AP) -- Groupon has come up with another way for bargain hunters to save money as the online coupon distributor prepares to raise money from wary investors.
Internet
Sep 28, 2011
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Insensitive, disrespectful or rude behavior by employees is rampant in US workplaces, yet consumers fail to report the offending workers and instead take their business elsewhere, researchers report in the latest edition ...
Social Sciences
Sep 20, 2011
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