Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

Netflix enjoys marquee day as stock soars 42 pct (Update 2)

Netflix's rollercoaster ride on Wall Street has surged to new heights. The company's stock climbed Thursday $43.60 to close at $146.86 as investors celebrated a fourth-quarter earnings report highlighted by accelerated growth ...

Enhanced learning with interactive courses for TV

(PhysOrg.com) -- Providing educators with the tools to create interactive TV courses will expand their ability to reach audiences in their homes and help them learn new skills, according to European researchers.