Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

Enhanced learning with interactive courses for TV

(PhysOrg.com) -- Providing educators with the tools to create interactive TV courses will expand their ability to reach audiences in their homes and help them learn new skills, according to European researchers.

Netflix enjoys marquee day as stock soars 42 pct (Update 2)

Netflix's rollercoaster ride on Wall Street has surged to new heights. The company's stock climbed Thursday $43.60 to close at $146.86 as investors celebrated a fourth-quarter earnings report highlighted by accelerated growth ...