In a new collaborative study, PIK Professor Michael Platt models how the decision-making process unfolds in the brains of buyers and sellers considering a deal. These decisions were observable in eye movements and pupil dilation.
Economics & Business
Sep 4, 2023
0
11
Nitrates and nitrites give processed meats their characteristic pink color and robust flavor. Although many consumers want to limit consumption of these preservatives because the substances can form potentially cancer-causing ...
Analytical Chemistry
Aug 3, 2022
0
102
Choosing to eat chocolate cake instead of carrot sticks does not equal a lack of self-control, according to new research co-authored by a Cass Business School academic.
Social Sciences
Oct 29, 2019
1
174
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
0
0
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Social Sciences
May 12, 2009
0
0
Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
0
1
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...
Social Sciences
Sep 15, 2023
0
8
Each day, millions of us load fresh fruit and flowers into our shopping baskets. The global trade in cut flowers and citrus fruits together are worth around €30 billion. When it comes to embracing technology, however, these ...
Biotechnology
May 12, 2022
0
13
Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine has always been a solid ...
Economics & Business
Apr 28, 2022
0
7
Three-quarters of new and emerging infectious diseases in humans originate in wildlife. COVID-19, SARS and Ebola all started this way. The COVID-19 global pandemic has drawn new attention to how people think about wild animals, ...
Ecology
Jun 19, 2020
2
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