Wearing high heels can change the way you shop
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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0
News tagged with consumer decision
Trading decisions are observable in the eye movements of buyers and sellers
In a new collaborative study, PIK Professor Michael Platt models how the decision-making process unfolds in the brains of buyers and sellers considering a deal. These decisions were observable in eye movements and pupil dilation.
Economics & Business
Sep 4, 2023
0
11
The cucumbers carbon footprint in focus
Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...
Environment
Jun 11, 2013
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0
Python skin jackets and elephant leather boots: How wealthy Western nations help drive the global wildlife trade
Three-quarters of new and emerging infectious diseases in humans originate in wildlife. COVID-19, SARS and Ebola all started this way. The COVID-19 global pandemic has drawn new attention to how people think about wild animals, ...
Ecology
Jun 19, 2020
2
268
Product choice: When are consumers most satisfied?
Consumers may be less satisfied with the choices they make if their options are presented one at a time rather than all at once, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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0
Exerting self-control does not mean sacrificing pleasure
Choosing to eat chocolate cake instead of carrot sticks does not equal a lack of self-control, according to new research co-authored by a Cass Business School academic.
Social Sciences
Oct 29, 2019
1
174
Buying behavior can be swayed by cultural mindset
There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...
Social Sciences
Jul 11, 2013
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0
"Mum, buy me that chocolate, pleeeease!" New study shows the pervasive influence of children on their parents' in-store
The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...
Social Sciences
Mar 18, 2009
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0
Too much information: Process thinking can lead to difficult choices
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Social Sciences
May 12, 2009
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0
Locating and leveraging inside sources of consumer insight
Most people do not really know why they buy what they buy, eat what they eat, or do what they do! As consumers we can make something up or answer a survey, but we don't know buying trends and behaviors as well as those directly ...
Economics & Business
Apr 27, 2016
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