News tagged with consumer decision

The cucumbers carbon footprint in focus

Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...

dateJun 11, 2013 in Environment
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How consumers discriminate

A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...

dateAug 10, 2011 in Social Sciences
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