Boosting the impact of consumer research in the world

Researchers from the University of Southern California, Columbia, London Business School, George Washington University, University of Colorado-Boulder, and University of California Irvine published a provocative new paper ...

Machine learning unlocks plants' secrets

Plants are master chemists, and Michigan State University researchers have unlocked their secret of producing specialized metabolites.

Do cold temperatures result in heat-of-the-moment purchases?

In 2005, the New York Times reported that high end retailer Bergdorf Goodman kept its stores chilled to 68.3 degrees, whereas Old Navy's was kept at a balmy 80.3. Meanwhile, the swanky IFC mall in Hong Kong is kept at a frigid ...

When brands tempt us to lie, cheat and steal

While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according to evidence from a new study in ...

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