Researchers from University of Calgary, University of Montana, HEC Paris, and University of Cincinnati published a new paper in the Journal of Marketing that explores the linguistic aspects of a name that can influence brand ...
Economics & Business
Feb 17, 2021
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5
When people playing violent video games focus on killing and maiming, they don't often remember the corporate brands they see along the way.
Social Sciences
Mar 9, 2016
1
5
It's the end of the line for sulfoxaflor, a pesticide used on a wide variety of produce, but that has been found to be toxic to honeybees that are crucial to pollination of crops.
Ecology
Nov 14, 2015
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122
If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.
Economics & Business
May 26, 2015
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19
It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study in the Journal of Marketing suggests that searches for specific features ...
Economics & Business
Jan 21, 2015
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8
Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for ...
Economics & Business
Jul 14, 2014
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0
Companies should use existing brand names and add new, sub-brand names to maximize revenue when introducing new products to market, according to a new study from the University at Buffalo School of Management.
Economics & Business
May 7, 2014
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0
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
Social Sciences
Mar 21, 2014
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0
Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Social Sciences
Oct 14, 2013
2
0
A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.
Business
Sep 25, 2013
0
0
