Between 40% and 80% of purchases are impulse buys. Marketers often get blamed for this, but while marketing tactics may be cynical, manipulative, and even deceptive, shoppers are generally wise to their ways.
Social Sciences
Dec 18, 2018
1
4
One of the key functions of the government is to collect and archive national records. This includes everything from property records and registers of births, deaths and taxes, to Parliamentary proceedings, and even the ABC's ...
Security
Dec 6, 2018
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5
Brand activism has become the new marketing tactic of choice, and a brand's stance on societal and political issues can offer a differentiating factor in a fast-paced corporate marketplace.
Economics & Business
Dec 5, 2018
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2
When mass casualty incidents occur—shootings, earthquakes, multiple car pile ups—first responders can easily be overwhelmed by the sheer number of victims. When every second counts, monitoring all the victims in a chaotic ...
Engineering
Nov 27, 2018
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5
Space. The very word speaks of emptiness and isolation. But since we discovered how useful it is to put things up there, space has been getting a little bit crowded.
Space Exploration
Nov 26, 2018
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10
It is magnificently quiet at the rim of the lunar crater. Nearly 400 000 km away from Earth, the silence and vastness of the unknown terrain can be overwhelming. Yet our moonwalker does not feel alone.
Space Exploration
Nov 16, 2018
1
6
An international team of researchers has found a small tropical fish that is capable of passing a classic test of self-awareness. The results are published on the bioRxiv prepress server.
Waves, winds, currents, wakes from passing boats and eddies swirling around structures make water one of the most complex environments for experienced boat captains, let alone robots. Now, researchers at Stevens Institute ...
Robotics
Jul 19, 2018
0
15
In December 1972, three days before New Year, Eastern Airlines flight 401 from New York crashed on approach to Miami when the pilot and crew, all focusing on a malfunctioning landing light, failed to register the plane was ...
Other
May 23, 2018
1
9
Microwaves usage across the EU alone emits as much carbon dioxide as nearly seven million cars according to a new study by The University of Manchester.
Environment
Jan 17, 2018
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