Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
0
70
It is being reported that the woman who helped carry out the shooting in San Bernardino, Calif., pledged allegiance to the Islamic State terrorist group and its leader in a social media post.
Internet
Dec 9, 2015
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4
The first free global live stream of an NFL game drew a worldwide audience of 15.2 million across 185 countries, the NFL and partner Yahoo said Monday.
Business
Oct 26, 2015
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32
Twitter's most urgent task is naming a new CEO. But the most formidable one is convincing more people that its service is essential, easy to use and not just meant for celebrities, 16-year-olds and news junkies.
Business
Aug 27, 2015
1
13
With the first round of presidential primary debates just two weeks away, a new study analyzes their historic effectiveness on shifting public perception of a candidate.
Social Sciences
Jul 27, 2015
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7
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
Social Sciences
Mar 4, 2015
1
8
Redbox is raising its DVD rental prices by 25 percent in an effort to wring more revenue from the shrinking audience that still watches movies on discs rather than online.
Business
Nov 24, 2014
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0
A popular comedian's podcast that has fellow comics talking openly about mental illness has redefined the relationship between celebrity and fan.
Other
Oct 10, 2014
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0
You might think watching other people play videogames is boring, but researchers at the Microsoft Centre for Social Natural User Interfaces (SocialNUI) at the University of Melbourne say it does not have to be this way.
Software
Sep 10, 2014
0
0
The average Australian spends more than five hours watching YouTube every month.
Internet
Feb 4, 2014
1
0
