News tagged with audience

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Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

dateDec 14, 2015 in Computer Sciences
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Making videogames more fun for passive audiences

You might think watching other people play videogames is boring, but researchers at the Microsoft Centre for Social Natural User Interfaces (SocialNUI) at the University of Melbourne say it does not have to be this way.

dateSep 10, 2014 in Software
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