University at Buffalo

How to make web advertising more effective

Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...

dateOct 29, 2015 in Economics & Business
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A yacht that pilots itself

Driverless technology is making inroads in maritime shipping, search-and-rescue operations and security work. But it has been conspicuously absent from recreational boating.

dateOct 07, 2015 in Engineering
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The real lessons of the VW scandal

Consumer anger has been intense since Volkswagen (VW) admitted to selling diesel cars outfitted with software designed to fool emissions tests. The company's stock has fallen. Investors and consumers are suing. The CEO has ...

dateOct 02, 2015 in Business
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