Computer games outgrow the stereotypes

Mar 09, 2007

UQ Business School academic Frank Alpert believes the stereotypical image of computer gamers is a long way wide of the mark.

“When they think about computer games or entertainment software, many people picture a teenage boy hunched over a console game and shooting, slashing, or punching whatever he meets on screen," Associate Professor Alpert said.

“In reality the entertainment software industry is quite diverse demographically.

“The average age of players is now thirtyish and some estimates suggest up to 43 per cent may be women.

“And the games are not all violent – according to the Entertainment Software Rating Board, only 17 per cent of all games sold in 2004 were classified ‘mature'.”

Dr Alpert said the best selling game franchise of all time was The Sims, a game that contained no violence at all.

“Most people are also unaware of just how big the industry is. A PricewaterhouseCoopers forecast in 2005 suggests worldwide sales of US$55 billion in 2008,” he said.

“To put that into perspective, opening-week sales of Microsoft's Halo 2 Xbox game in 2004 exceeded box office takings for Shrek 2, the biggest film of the year.”

Dr Alpert said Queensland was well placed to capture some of the economic benefits with several game design companies located in the state.

Recently published in the Asia Pacific Journal of Marketing and Logistics, Dr Alpert's paper is the first overview of the entertainment software industry from a marketing perspective.

Source: University of Queensland

Explore further: Schwarzenegger pushes Congress to save after-school funding

add to favorites email to friend print save as pdf

Related Stories

Virtual reality isn't just for video games

Jan 11, 2015

When people think of virtual reality, they think games. Put on a helmet where VR systems are being demonstrated, and chances are you'll be immersed in a video game. Here you are in a spaceship cockpit. Now you're driving ...

TV makers out to ignite market with super high-def

Jan 06, 2015

After several years of sluggish sales, television manufacturers are pegging growth hopes on new technologies that deliver a more immersive and interactive experience and stunningly realistic image displays.

Recommended for you

Destroyed Mosul artefacts to be rebuilt in 3D

Mar 27, 2015

It didn't take long for the scientific community to react. Two weeks after the sacking of the 300 year-old Mosul Museum by a group of ISIS extremists went viral on Youtube, researchers from the ITN-DCH, IAPP ...

Boys plagiarise more than girls at school

Mar 27, 2015

Research by the University of the Balearic Islands has analysed the phenomenon of academic plagiarism among secondary school students. The study, published in the journal Comunicar, confirms that this practi ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.