Inexpensive fun fuels text messaging growth

Jan 31, 2007

Fun technology coupled with economical pricing fuel young adults' burgeoning use of text messaging, according to new research conducted by the DeGroote School of Business at McMaster University.

Worldwide users send over 1 trillion text messages each year. Forecasts call for continued growth of wireless communications especially in North America. The research shows young adults (19-25) find text messaging's instant social interaction fun, at a perceived economical cost.

The results of the study are published in this month's journal Information & Management.

"As the market continues to develop, telecommunication companies would be smart to focus on the fun of using text messaging and the low price of the medium as they build their marketing growth plans," says Nick Bontis, associate professor of strategic management at the DeGroote School of Business, McMaster University.

The researchers report that almost half of young adults surveyed had used text messaging. They send an average of 50 messages per month and spend approximately $46 US per month on mobile phone services.

Source: McMaster University

Explore further: Dutch scientists use smell to recreate JFK, Diana and other famous deaths

add to favorites email to friend print save as pdf

Related Stories

Gift Guide: Small, smart stocking techie stuffers

Dec 11, 2014

If you were naughty this year, you might end up with something big and boring, like a vacuum cleaner. If you were good, you might ask for one of these little high-tech gems instead.

AT&T to pay $105 mn for unauthorized mobile charges

Oct 08, 2014

AT&T will pay $105 million to settle investigations that it tacked on charges to mobile phone bills for unauthorized third-party services such as horoscopes and "fun facts," officials said Wednesday.

Intel brings out the avatar in you with new app

Jun 20, 2014

Intel on Thursday announced Pocket Avatars, a messaging app that will allow you to send messages through video avatars. The app is available for free download in Google Play and App store in the United St ...

New iPhones, wearable device expected

Sep 09, 2014

Along with larger iPhones, Apple is poised to unveil a wearable device—marking its first major entry in a new product category since the iPad's debut in 2010.

Recommended for you

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.