Inexpensive fun fuels text messaging growth

Jan 31, 2007

Fun technology coupled with economical pricing fuel young adults' burgeoning use of text messaging, according to new research conducted by the DeGroote School of Business at McMaster University.

Worldwide users send over 1 trillion text messages each year. Forecasts call for continued growth of wireless communications especially in North America. The research shows young adults (19-25) find text messaging's instant social interaction fun, at a perceived economical cost.

The results of the study are published in this month's journal Information & Management.

"As the market continues to develop, telecommunication companies would be smart to focus on the fun of using text messaging and the low price of the medium as they build their marketing growth plans," says Nick Bontis, associate professor of strategic management at the DeGroote School of Business, McMaster University.

The researchers report that almost half of young adults surveyed had used text messaging. They send an average of 50 messages per month and spend approximately $46 US per month on mobile phone services.

Source: McMaster University

Explore further: Engineers develop gift guide for parents

add to favorites email to friend print save as pdf

Related Stories

Form Devices team designs Point as a house sitter

20 hours ago

A Scandinavian team "with an international outlook" and good eye for electronics, software and design aims to reach success with what they characterize as "a softer take" on home security. Their device is ...

Man pleads guilty in New York cybercrime case

23 hours ago

A California man has pleaded guilty in New York City for his role marketing malware that federal authorities say infected more than a half-million computers worldwide.

Recommended for you

Engineers develop gift guide for parents

Nov 21, 2014

Faculty and staff in Purdue University's College of Engineering have come up with a holiday gift guide that can help engage children in engineering concepts.

Former Brown dean whose group won Nobel Prize dies

Nov 20, 2014

David Greer, a doctor who co-founded a group that won the 1985 Nobel Peace Prize for working to prevent nuclear war and who helped transform the medical school at Brown University, has died. He was 89.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.