Study: Regulate alcohol marketing

May 02, 2006

The U.S. alcohol industry snares too many underage drinkers and its marketing practices should be federally regulated, a Columbia University study concludes.

Underage drinkers account for more than 17 percent of the U.S. alcohol industry's market, says the university's National Center on Addiction and Substance Abuse.

"With at least 37.5 percent of sales linked to underage drinking and adult abusive and dependent drinking, the alcohol industry has a compelling financial motive to maintain or increase rates of underage drinking," researchers wrote in the Archives of Pediatrics and Adolescent Medicine.

"Underage and pathological drinkers are the alcohol industry's most valuable customers," said CASA Chairman and former U.S. Health Secretary Joseph Califano Jr. "Self-regulation by the alcohol industry is a delusion that ensnares too many children and teens."

However, the spirits industry is "vehemently opposed" to underage drinking and has worked to combat the problem, Peter Cressy of the Distilled Spirits Council told the Scripps Howard News Service.

Copyright 2006 by United Press International

Explore further: Sniffing out a partner at a London pheromone party

add to favorites email to friend print save as pdf

Related Stories

Youth exposure to alcohol ads in magazines declining

Aug 10, 2010

Youth exposure to alcohol advertising in magazines declined by 48 percent between 2001 and 2008, according to a new study by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public ...

Nations pledge crackdown on online alcohol ads

May 20, 2010

(AP) -- Countries around the world are pledging to get tough with companies that market beer and liquor on social media networks such as Facebook, warning that such promotions threaten to entice a new generation into harmful ...

Recommended for you

How to win a Tour de France sprint

Jul 22, 2014

The final dash to the line in a Tour de France sprint finish may appear to the bystander to be a mess of bodies trying to cram into the width of a road, but there is a high degree of strategy involved. It ...

User comments : 0