Support for racial equality may be victim of Obama's election

Mar 23, 2009

"You've come a long way, baby." - Virginia Slims cigarette campaign

"We've come a long way, baby." - typical response from American voters after the 2008 presidential

Ironically, Barack Obama's election could turn out to have negative consequences in addressing in the United States, according to new research.

"After the election, participants more readily said has been made and that we have come a long away. Obama's election really jumps out as a salient example of racial progress," said Cheryl Kaiser, a UW assistant psychology professor.

The researchers administered the same anonymous to 74 undergraduate college students 10 days prior to and in the week following the election. The survey took about 10 minutes to complete. The students were predominantly white (53 percent) or Asian-American (28 percent) and female (68 percent). The students were asked questions about how they rated progress made toward racial equality, the Protestant work ethic, the need for future racial progress and support for policies that address such as promoting equal access to health care and affirmative action.

They also were asked which candidate they were going to vote for and who they did vote for. At both times, 82 percent supported Obama and 17 percent chose John McCain.

Kaiser characterized the college student sample as predominantly liberal but said, "We think that because with a more conservative sample the findings might have been even stronger."

Sixty-four percent of those who voted for Obama and 58 percent of the McCain supporters reported an increase in how much racial progress the country had made in their answers to the surveys. Fifty-five percent of the Obama voters increased their belief in the ideas embodied in the Protestant work ethic. However, McCain supporters reported mixed attitudes with just under 42 percent reporting increased approval and a similar percentage voicing decreased support.

Support for future racial progress and backing for policies addressing racial inequality both showed steep declines after the election. Seventy-one percent of Obama voters said there was less need for continued racial progress and 75 percent of McCain supporters voiced similar attitudes. Support for policies addressing racial inequalities fell by 62 percent and 67 percent among Obama and McCain voters, respectively.

"Obama cited affirmative action policies as helping him, and some people may be thinking, 'We don't need policies such as affirmative action when a black person has been elected president,' rather than saying, 'Wow, these policies work,'" said Kaiser.

Co-authors of the study published in the Journal of Experimental Social Psychology are Benjamin Drury, Kerry Spalding and Sapna Cheryan of the UW and Laurie O'Brien of Tulane.

Source: University of Washington (news : web)

Explore further: Pop music heritage contributes to the formation of identity

add to favorites email to friend print save as pdf

Related Stories

MU professor analyzes presidential debates

Oct 21, 2008

Now that the general election debates are over, University of Missouri Professor of Communication Willliam Benoit has analyzed the content of the three encounters between Senators McCain and Obama. He found that, overall, ...

Recommended for you

Pop music heritage contributes to the formation of identity

16 hours ago

The musical rebels of the past are today's museum pieces. Pop music is increasingly penetrating heritage institutions such as museums and archives. That is apparent from the PhD research of Arno van der Hoeven. On Thursday ...

Helping older employees stay in their jobs

16 hours ago

Factors that can hinder older employees from continuing to work include workload, a poor memory and the pensionable age-effect. The Job-Exposure Matrix is a newly developed instrument that provides an easy way to chart the ...

Explainer: What is a small private online course?

17 hours ago

If you have studied an online course at a university over the past couple of decades, you've probably already experienced a SPOC, or Small Private Online Course. SPOC is a new term for an old concept, which appears to be frustrating members of the distance edu ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

MenaceSan
not rated yet Mar 23, 2009
isnt affirmative action = racism?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.