Doritos makes history with world's first extraterrestrial advert

Jun 12, 2008

Today Doritos makes history, taking the UK's first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life. The University of Leicester has played a key part in the success of the project.

The transmission is being undertaken as part of the Doritos Broadcast Project, which invited the UK public to create a 30 second video clip that could be beamed out to the universe offering a snap shot of life on earth to anyone 'out there'. 61% of the UK public believe this is just the start of communication with ET life and that we will enter into regular communication with an alien species at some stage in the future.

The winning space-ad entitled 'Tribe' was voted for by the British public and directed by 25-year-old Matt Bowron. It will officially be entered into the Guinness Book of Records and will be aired on the more conventional medium of television on Sunday 15th June on ITV at 7.44pm in the ad break of the final Group B game of Euro 2008.

The message is being pulsed out over a six-hour period from high-powered radars at the EISCAT European space station in the Arctic Circle. The University of Leicester has also been involved in the project from its inception.

EISCAT Director, Professor Tony van Eyken who will oversee the transmission said: "The signal is directed at a solar system just 42 light years away from Earth, in the 'Ursa Major' or Great Bear Constellation. Its star is very similar to our Sun and hosts a habitable zone that could harbour small life supporting planets similar to ours."

Peter Charles, Head of the Doritos Broadcast Project said: "We are constantly looking to push the boundaries of advertising and this will go further than any brand has gone before. By broadcasting the winning ad to the Universe, Doritos is delivering a world first and Matt Bowron, the winner, will go down in advertising folklore. We also shouldn't be too surprised if the first aliens start arriving on planet Earth immediately demanding a bag of Doritos."

The broadcast received praise from Nick Pope, former Head of the MoD's UFO project. Nick, a leading authority on UFO sightings and alien abductions commented: "I support this bold new venture in space communication. As humanity reaches out to the stars, this broadcast could lead to us finding the real ET. This is a historic day in our continuing search for alien life."

Dr Darren Wright, a New Blood Lecturer of the University of Leicester Department of Physics and Astronomy said: "The Radio and Space Plasma Physics Group and Department of Physics and Astronomy as a whole at the University of Leicester has a very high international profile in the area of Space Physics.

"An important part of this project is that it provides an additional component to the Physics and Astronomy Department's ever increasing outreach programme. The ad to be transmitted has been created by the public following a national competition thus increasing public awareness of space activities.

"The University is particularly committed to outreach programmes along with the National Space Centre - the brainchild of the University of Leicester - and engaged in a number of programmes with the wider public."

Source: University of Leicester

Explore further: SDO captures images of two mid-level flares

add to favorites email to friend print save as pdf

Related Stories

Mars mission boost welcomed by scientists

Dec 15, 2014

University of Leicester scientists, who are closely involved in the European mission to Mars –ExoMars- have welcomed support from the Government for the project.

Rosetta: What happens next?

Nov 14, 2014

A University of Leicester planetary scientist has hailed the European Space Agency's mission to land a probe on a fast-moving comet as a success despite issues with the landing.

Recommended for you

SDO captures images of two mid-level flares

Dec 19, 2014

The sun emitted a mid-level flare on Dec. 18, 2014, at 4:58 p.m. EST. NASA's Solar Dynamics Observatory, which watches the sun constantly, captured an image of the event. Solar flares are powerful bursts ...

Why is Venus so horrible?

Dec 19, 2014

Venus sucks. Seriously, it's the worst. The global temperature is as hot as an oven, the atmospheric pressure is 90 times Earth, and it rains sulfuric acid. Every part of the surface of Venus would kill you ...

Image: Christmas wrapping the Sentinel-3A antenna

Dec 19, 2014

The moment a team of technicians, gowned like hospital surgeons, wraps the Sentinel-3A radar altimeter in multilayer insulation to protect it from the temperature extremes found in Earth orbit.

Video: Flying over Becquerel

Dec 19, 2014

This latest release from the camera on ESA's Mars Express is a simulated flight over the Becquerel crater, showing large-scale deposits of sedimentary material.

Spinning up a dust devil on Mars

Dec 19, 2014

Spinning up a dust devil in the thin air of Mars requires a stronger updraft than is needed to create a similar vortex on Earth, according to research at The University of Alabama in Huntsville (UAH).

User comments : 16

Adjust slider to filter visible comments by rank

Display comments: newest first

barakn
3.2 / 5 (6) Jun 12, 2008
This is just disgusting. "Hello, aliens, we're brain-dead consumers. Please invade our planet."
Mercury_01
3.5 / 5 (4) Jun 12, 2008
This is emberrasing.
atrueoriginall
1.7 / 5 (3) Jun 12, 2008
That Doritos thing is old news anyway. Someone said that a Belgium UFO looked like a Dorito and it stuck. So now every time that Belgium UFO comes up in the news or on the Internet, so does Dorito. Type (Dorito UFO) in search and you'll see what I mean. Dorito knows all about numbers and they saw the numbers in what happened with their name and the association with a UFO. Larry King Live had a special on UFOs, which included airline pilots, aviation experts, military and government officials and a UFO in Belgium that looked like a Dorito and it was given that name. In other words, there are no dummies in Dorito's advertising department.
atrueoriginall
4 / 5 (4) Jun 12, 2008
What I'm more interested in is why PhysOrg posted this in their Space and Earth Science section. Don't they have a FuNnY pAgEs section?
OckhamsRazor
3 / 5 (3) Jun 13, 2008
This is emberrasing.


No...THAT is "embarrassing". :P
bmcghie
3 / 5 (3) Jun 13, 2008
I know if I was being bombarded by radio waves from deep space that once I exerted a fair bit of time and effort to decode/decipher turned out to be adverts I'd be thinking about pointing several of the nastier kinds of weaponry at the annoying organisms that had the temerity to pollute wavelengths with that rubbish. Seriously people... let's do something a LITTLE more constructive with our deep space communications devices.
chaman
3.7 / 5 (3) Jun 13, 2008
Story of dorito marketing stunt does not blow my skirt up. Plenty of messages have already been broadcast to the stars.
Here's a interesting article on what is being done in terms of talking to E.T.:
"Who Speaks for Earth?" http://www.seedma...page=all&p=y
ALZ
4 / 5 (1) Jun 13, 2008
>Nick, a leading authority on UFO sightings and
>alien abductions commented: "...This is a >historic day in our continuing search for alien
>life."

Long before you, Nich, such
>historic day

took place 16 times:

Arecibo Message 1974 (one transmission)
Cosmic Call 1999 (four transmissions)
Teen Age 2001 (six transmissions)
Cosmic Call 2003 (five transmissions),

see Realized projects
at: http://en.wikiped...ive_SETI

especially the "47 UMa" lines in the table.
ALZ
3 / 5 (1) Jun 13, 2008
>It will officially be entered into the
>Guinness Book of Records

I guess, four previous transmissions to Extraterrestrials:

Arecibo Message 1974 (one transmission)
Cosmic Call 1999 (four transmissions)
Teen Age 2001 (six transmissions)
Cosmic Call 2003 (five transmissions),

are more preferable for
>Guinness Book of Records
Mercury_01
4 / 5 (1) Jun 13, 2008
I would not give an alien dorritos, lest he throw up in my face. Id rather smoke him out.
DGBEACH
3 / 5 (1) Jun 13, 2008
If they are an advanced civilization then I'm sure they'll have a "commercial skip" feature on their receivers -:)
RichardLalancette
4 / 5 (1) Jun 15, 2008
I would have choosen another message for sure.
But I find interesting that we are sending radio waves to communicate with civilisations that could be 100 000 years older than us.
It's pretty much like if we were trying to contact Vancouver from Montreal, with smoke signals.

Anyway, it's good to see the progress made toward ET Disclosure.

Thanks for the article.

Richard Lalancette
http://RichardLal...spot.com
snwboardn
4 / 5 (2) Jun 15, 2008
I know this is a little off topic, but you know what is funny? In most alien blockbusters the aliens are this civilization that goes around sucking up all the resources then moving to the next planet once they are all consumed. I was watching this show on the science channel about ways we could mine the moon. It dawned on me... We are the aliens that go about the universe consuming all the resources.
Oderfla
not rated yet Jul 19, 2008
What's the demographic?

vlam67
not rated yet Jul 19, 2008
(ET transmission received by SETI)

...Earthlings, beware, you maybe classified by the Galactic Council as an interstellar spammer, and in danger of being exterminated by some galatic empires. To them, your "dorritos" is equivalent of offering your "pork" to your "Muslims". You have been warned!
jeffsaunders
not rated yet Aug 14, 2008
Dorrito is a corn chip right?

I am sure that I better get one - especially if everyone else in the universe knows what they are.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.