The former head of a major oil company says the European Union should ban the sale of new cars that get less than 35 miles to the gallon.
Sir Mark Moody-Stuart, who was chairman of Royal Dutch Shell from 1998 to 2001, says taxing gas guzzlers has failed to get people to abandon large vehicles, The Daily Telegraph reported Monday.
"When we eliminated coal fires in London we didn't say to people in Chelsea you can pay a bit more and toast your crumpets in front of an open fire," Sir Mark said.
His comments came on the day new low emission standards went into effect in London.
A network of cameras that record license plates will be used to enforce the new targets and fines of $400 a day will be issued to operators of lorries, buses and coaches that fail to meet them.
London Mayor Ken Livingstone says the goal is to reduce emissions by 16 percent in areas of the capital where air quality does not meet current European Union standards.
Copyright 2008 by United Press International
Explore further: NASA image: Signs of deforestation in Brazil