Marketing linked to fast food frequency

Jan 26, 2008

A U.S. study suggests marketing plays a role in how often parents buy fast food for their children.

A survey by Sonya Grier, a marketing professor at American University's Kogod School of Business, found that greater exposure to fast food advertising was linked to beliefs that eating fast food is a regular practice of family, friends and others in their communities. The more parents perceived fast food consumption as a socially normal behavior, the more frequently their children ate fast food.

The questionnaire was administered to parents of children ages 2 to 12 at eight community health centers on the United States' East Coast and in Puerto Rico, the university said Friday in a release.

Hispanics and African Americans reported being exposed to more fast-food marketing and having greater access to fast-food than whites. Hispanics also reported significantly more positive attitudes toward fast-food than did whites. Asian parents expressed the least normative views of fast food consumption, the report said.

The findings were published in the American Marketing Association's Journal of Public Policy & Marketing.

Copyright 2008 by United Press International

Explore further: Will rapprochement mean new research collaborations between Cuba and the U.S.?

add to favorites email to friend print save as pdf

Related Stories

Nanodot team aims to charge phones in less than a minute

Nov 25, 2014

The world of smartphone users, which is a very large base indeed, is ripe for better battery solutions and an Israel-based company has an attractive solution in store, in the form of nanodot batteries that ...

What is a heritage turkey?

Nov 20, 2014

Over 45 million turkeys are eaten by Americans each Thanksgiving, according to the U.S. Department of Agriculture. Hunters provide some—last autumn, about 24,000 wild turkeys were harvested in Pennsylvania. ...

Foragers find bounty of edibles in urban food deserts

Nov 18, 2014

With the gusto of wine enthusiasts in a tasting room, UC Berkeley professors Philip Stark and Tom Carlson eye, sniff and sample their selections, pronouncing them "robust," "lovely," "voluptuous"—and even ...

Recommended for you

Study: Alcatraz inmates could have survived escape

Dec 17, 2014

The three prisoners who escaped from Alcatraz in one of the most famous and elaborate prison breaks in U.S. history could have survived and made it to land, scientists concluded in a recent study.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.