Marketing linked to fast food frequency

Jan 26, 2008

A U.S. study suggests marketing plays a role in how often parents buy fast food for their children.

A survey by Sonya Grier, a marketing professor at American University's Kogod School of Business, found that greater exposure to fast food advertising was linked to beliefs that eating fast food is a regular practice of family, friends and others in their communities. The more parents perceived fast food consumption as a socially normal behavior, the more frequently their children ate fast food.

The questionnaire was administered to parents of children ages 2 to 12 at eight community health centers on the United States' East Coast and in Puerto Rico, the university said Friday in a release.

Hispanics and African Americans reported being exposed to more fast-food marketing and having greater access to fast-food than whites. Hispanics also reported significantly more positive attitudes toward fast-food than did whites. Asian parents expressed the least normative views of fast food consumption, the report said.

The findings were published in the American Marketing Association's Journal of Public Policy & Marketing.

Copyright 2008 by United Press International

Explore further: What labels on textiles can tell us about society

add to favorites email to friend print save as pdf

Related Stories

Amphibians being wiped out by emerging viruses

34 minutes ago

Scientists tracing the real-time impact of viruses in the wild have found that entire amphibian communities are being killed off by closely related viruses introduced to mountainous areas of northern Spain.

Dispelling a misconception about Mg-ion batteries

54 minutes ago

Lithium (Li)-ion batteries serve us well, powering our laptops, tablets, cell phones and a host of other gadgets and devices. However, for future automotive applications, we will need rechargeable batteries ...

Are male brains wired to ignore food for sex?

54 minutes ago

Choosing between two good things can be tough. When animals must decide between feeding and mating, it can get even trickier. In a discovery that might ring true even for some humans, researchers have shown that male brains ...

Amphibian communities collapse in wake of viral outbreak

54 minutes ago

Two closely related viruses that have been introduced to northern Spain in recent years have already led to the collapse of three different species of amphibian—the common midwife toad, the common toad, ...

That pregnant feeling makes a fly start nesting

54 minutes ago

Across the animal kingdom, it's not uncommon for pregnancy to change an expectant mom's behavior. Even female flies have their own rudimentary way of "nesting," which appears to be brought on by the stretch ...

Recommended for you

What labels on textiles can tell us about society

1 minute ago

Throughout Chinese history, dynastic states used labels on textiles to spread information on the maker, the commissioner, the owner or the date and site of production. Silks produced in state-owned manufacture ...

US company sells out of Ebola toys

Oct 17, 2014

They might look tasteless, but satisfied customers dub them cute and adorable. Ebola-themed toys have proved such a hit that one US-based company has sold out.

Social trust eroded in Chinese product-tampering incident

Oct 14, 2014

For about a decade, Chinese consumers weren't getting what they paid for when they purchased Wuchang, a special brand of gourmet rice that has a peculiar scent. The quality was being diluted when less expensive rice was aromatized, ...

User comments : 0