Marketing linked to fast food frequency

Jan 26, 2008

A U.S. study suggests marketing plays a role in how often parents buy fast food for their children.

A survey by Sonya Grier, a marketing professor at American University's Kogod School of Business, found that greater exposure to fast food advertising was linked to beliefs that eating fast food is a regular practice of family, friends and others in their communities. The more parents perceived fast food consumption as a socially normal behavior, the more frequently their children ate fast food.

The questionnaire was administered to parents of children ages 2 to 12 at eight community health centers on the United States' East Coast and in Puerto Rico, the university said Friday in a release.

Hispanics and African Americans reported being exposed to more fast-food marketing and having greater access to fast-food than whites. Hispanics also reported significantly more positive attitudes toward fast-food than did whites. Asian parents expressed the least normative views of fast food consumption, the report said.

The findings were published in the American Marketing Association's Journal of Public Policy & Marketing.

Copyright 2008 by United Press International

Explore further: Education Dept awards $75M in innovation grants

add to favorites email to friend print save as pdf

Related Stories

Discovery opens doors to building better plants

Sep 25, 2014

(Phys.org) —The survival of the vast majority of plants, including those that people rely on for food, depends on their ability to build strong but flexible cell walls. A key component of these walls is ...

Tech giants bet on 'smart home' revolution

Sep 10, 2014

It's long been the stuff of science fiction, but tech giants hope the "smart home", where gadgets talk to each other and the fridge orders the milk, will soon become reality.

How to prevent organic food fraud

Aug 27, 2014

A growing number of consumers are willing to pay a premium for fruits, vegetables and other foods labelled "organic", but whether they're getting what the label claims is another matter. Now scientists studying ...

Invasive insect threatens iconic Florida citrus

Aug 24, 2014

The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Road weary and thirsty, they pull over at one of the state's five official ...

Recommended for you

Research band at Karolinska tuck Dylan gems into papers

Sep 29, 2014

(Phys.org) —A 17-year old bet among scientists at the Karolinska Institute has been a wager that whoever wrote the most articles with Dylan quotes before they retired would get a free lunch. Results included ...

A simulation game to help people prep for court

Sep 25, 2014

Preparing for court and appearing before a judge can be a daunting experience, particularly for people who are representing themselves because they can't afford a lawyer or simply don't know all the ropes ...

When finding 'nothing' means something

Sep 25, 2014

Scientists usually communicate their latest findings by publishing results as scientific papers in journals that are almost always accessible online (albeit often at a price), ensuring fast sharing of latest ...

User comments : 0