Can shopping behavior indicate personality type?

Dec 06, 2007

The holiday season is the busiest shopping time of the year. In fact, more than 147 million shoppers hit the stores on Black Friday weekend this year according to a survey by the National Retail Federation. And annually during this time, economists pay close attention to the shopping trends.

One such economist, Dr. Paul Albanese, Kent State University associate professor of marketing and author of The Personality Continuum and Consumer Behavior, has taken it a step further. In his current research, Albanese examined shopping behavior and classified it into four levels of personality development: Normal, neurotic, primitive and psychotic.

“Normal consumers spend less than they earn and save for future purchases they cannot afford in the future, while neurotic shoppers spend an excessive amount of time shopping, often not buying anything,” says Albanese. In addition, he found that compulsive shoppers usually fall within the primitive personality type, while psychotic personalities go overboard in spending, usually resulting in serious financial and legal problems.

Source: Kent State University

Explore further: Bribery 'hits 1.6 billion people a year'

add to favorites email to friend print save as pdf

Related Stories

Neurotic? Psychotic? What kind of holiday shopper are you?

Dec 10, 2008

The holiday season is the busiest shopping time of the year. According to the National Retail Federation, more than 172 million shoppers hit the stores on Black Friday weekend this year – up from 147 million in 2007.

Recommended for you

Bribery 'hits 1.6 billion people a year'

Feb 27, 2015

A total of 1.6 billion people worldwide – nearly a quarter of the global population – are forced to pay bribes to gain access to everyday public services, according to a new book by academics at the Universities of Birmingham ...

How music listening programmes can be easily fooled

Feb 26, 2015

For well over two decades, researchers have sought to build music listening software that can address the deluge of music growing faster than our Spotify-spoilt appetites. From software that can tell you ...

Nature journal to begin offering double-blind peer review

Feb 23, 2015

Well known and respected journal, Nature, will begin next month offering researchers who submit their work for peer review, the option of having it done via the double-blind method—whereby both submitters and re ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.