Can shopping behavior indicate personality type?

Dec 06, 2007

The holiday season is the busiest shopping time of the year. In fact, more than 147 million shoppers hit the stores on Black Friday weekend this year according to a survey by the National Retail Federation. And annually during this time, economists pay close attention to the shopping trends.

One such economist, Dr. Paul Albanese, Kent State University associate professor of marketing and author of The Personality Continuum and Consumer Behavior, has taken it a step further. In his current research, Albanese examined shopping behavior and classified it into four levels of personality development: Normal, neurotic, primitive and psychotic.

“Normal consumers spend less than they earn and save for future purchases they cannot afford in the future, while neurotic shoppers spend an excessive amount of time shopping, often not buying anything,” says Albanese. In addition, he found that compulsive shoppers usually fall within the primitive personality type, while psychotic personalities go overboard in spending, usually resulting in serious financial and legal problems.

Source: Kent State University

Explore further: Can science eliminate extreme poverty?

add to favorites email to friend print save as pdf

Related Stories

Neurotic? Psychotic? What kind of holiday shopper are you?

Dec 10, 2008

The holiday season is the busiest shopping time of the year. According to the National Retail Federation, more than 172 million shoppers hit the stores on Black Friday weekend this year – up from 147 million in 2007.

Recommended for you

Study finds law dramatically curbing need for speed

19 hours ago

Almost seven years have passed since Ontario's street-racing legislation hit the books and, according to one Western researcher, it has succeeded in putting the brakes on the number of convictions and, more importantly, injuries ...

Newlyweds, be careful what you wish for

Apr 17, 2014

A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the ...

User comments : 0

More news stories

Study finds law dramatically curbing need for speed

Almost seven years have passed since Ontario's street-racing legislation hit the books and, according to one Western researcher, it has succeeded in putting the brakes on the number of convictions and, more importantly, injuries ...

Impact glass stores biodata for millions of years

(Phys.org) —Bits of plant life encapsulated in molten glass by asteroid and comet impacts millions of years ago give geologists information about climate and life forms on the ancient Earth. Scientists ...