Report: DirecTV to promote own 'Tivo' box

October 7, 2005

DirecTV is reportedly set to unveil its digital video recorder next week in what is seen as a direct challenge to the increasingly popular TiVo device.

The New York Times said Friday that the satellite-television giant planned to kick off a $30 million ad campaign to promote the value-added technology.

DirecTV's DVR has a primary selling point of 100 hours of recording space compared to TiVo's 30. The price will be $5.99 per month for subscribers, the same price that TiVo charges. DirecTV will continue to carry TiVo, The Times said.

Copyright 2005 by United Press International

Explore further: New TiVo DVR will skip through entire commercial break

Related Stories

TiVo hopes for a lift from DVR blending 'Net, TV

March 2, 2010

TiVo Inc., the pioneer of the digital video recorder, hopes its new DVRs coming out this spring will keep the company relevant in an age when broadcast and broadband will be combined in TVs.

TiVo brings ad search to subcribers

May 9, 2006

DVR vendor/service provider TiVo launched Monday "TiVo Product Watch," offering subscribers searchable advertising and content.

Roku creator has track record of tech-industry vision

October 15, 2010

As the last century waned, scarcely a day passed without someone showing up in our newsroom offering a demonstration of a new dot-com service or consumer device. E-commerce sites for T-shirts and sandals, search sites ...

Recommended for you

Don't forget plankton in climate change models, says study

November 26, 2015

A new study from the University of Exeter, published in the journal Ecology Letters, found that phytoplankton - microscopic water-borne plants - can rapidly evolve tolerance to elevated water temperatures. Globally, phytoplankton ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.