Many products are wrapped in multiple layers of material, generating huge amounts of packaging waste. Tilburg University researcher Tatiana Sokolova found that unnecessary paper packaging creates the illusion of sustainability, ...
Social Sciences
Jul 25, 2023
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Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Social Sciences
May 16, 2012
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Consumers are more likely to select products located in the horizontal center of a display and may not make the best choices as a result, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 16, 2012
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New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.
Social Sciences
Jul 8, 2020
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21
Consumers assume their risk of getting a serious illness is higher when medications are cheaper because they believe that prices for life-saving products are based on need and not profit, according to a new study in the Journal ...
Social Sciences
Dec 11, 2012
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Consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand, according to a new study in the Journal of Consumer Research.
Social Sciences
Aug 20, 2013
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Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand.
Social Sciences
Oct 5, 2016
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We've all seen those message cards in hotel rooms asking us to reuse our towels. Many of us likely wonder, do those signs actually work? It turns out that hotel-goers are more likely to hang up their towels if they voluntarily ...
Economics & Business
Jan 25, 2013
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0
Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotional ...
Social Sciences
Aug 26, 2014
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0
Consumers who buy brands to stand out may actually be trying to fit in, according to a new study in the Journal of Consumer Research.
Social Sciences
Aug 20, 2013
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