How much variety we want varies by the time of day, according to new research from Duke University's Fuqua School of Business.
Social Sciences
Apr 26, 2019
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Contrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 10, 2013
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Although somewhat counterintuitive, it turns out that those who support a cause anonymously tend to be more meaningfully supportive of the cause than those who offer more noticeable initial support, according to a new study ...
Social Sciences
Nov 19, 2013
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Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket shelves to barroom beer selection, long lines ...
Social Sciences
Jul 30, 2012
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What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
Social Sciences
Feb 14, 2012
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Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia's Sauder School of Business finds.
Social Sciences
Nov 8, 2013
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Make the honor roll, go for the promotion, or try the tastiest entrée on the menu. In almost every facet of our culture, we are told to "go for the gold." So, why settle for "good enough" when "something better" is within ...
Social Sciences
Feb 11, 2014
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Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of control ...
Social Sciences
Jul 22, 2014
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As couples mature together, they often grow apart in their level of interest and skill in handling their finances. A disparity in financial literacy that may be small or even nonexistent at first can increase over time depending ...
Social Sciences
May 2, 2018
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It is possible to affect how someone will think or act simply by priming that person with just a single word, according to a new study in the Journal of Consumer Research that examines the use of homophones in written advertising.
Social Sciences
Nov 20, 2013
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