Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
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Why you may skimp on your Valentine's Day gift

Imagine that you're buying a box of chocolates for a loved one on Valentine's Day, and the store is offering a free gift if you buy a slightly inferior box of chocolates instead of the best chocolates in the store. Which ...

dateFeb 10, 2016 in Social Sciences
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