The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
People experience embarrassment buying personal products online
Do you blush or avoid eye contact when you're standing in line to buy personal items? What about when you buy them online?
Measuring the marketing effectiveness of asking versus telling
From "Got Milk?" to "What's in your wallet?" to "Are you a Mac or a PC?" promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. ...
Social pressure stops Facebook users recommending products on social media sites
Facebook has more than 1.23 billion active users worldwide, with over 50 per cent of all users logging on to it on any given day. Most of Facebook's revenue comes from advertising and the company is looking at ways to make ...
Marketing professor finds that subliminal advertising has an effect
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
'Green' scale helps predict how consumers buy environmentally friendly products
(Phys.org) —How do consumers decide when faced with the option of buying a traditional product or a competing product that is marketed as "green?" Penn State Smeal College of Business faculty member Karen Winterich and ...
Covert product placements in TV shows increase consumers' memories and brand attitudes, says study
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Popcorn in the cinema: Oral interference sabotages advertising effects
Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Cultural products have evolutionary roots
From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.
Are Republicans more open to new product choices?
(Phys.org) —Some people may think of political conservatives as having a desire to maintain traditions, but a new study shows they also have a more adventurous side that seeks out variety in products.
Online reviewers: Yes, they're compensating for something (w/ Video)
Word-of-mouth and online product reviews may be less about sharing knowledge than you think, says a University of Michigan business professor.