Journal of Consumer Psychology

The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.

Publisher
Elsevier
Some content from Wikipedia, licensed under CC BY-SA

Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

dateMay 09, 2013 in Social Sciences
shares0 comments 0