The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
Popcorn in the cinema: Oral interference sabotages advertising effects
Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Covert product placements in TV shows increase consumers' memories and brand attitudes, says study
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Are Republicans more open to new product choices?
(Phys.org) —Some people may think of political conservatives as having a desire to maintain traditions, but a new study shows they also have a more adventurous side that seeks out variety in products.
Online reviewers: Yes, they're compensating for something (w/ Video)
Word-of-mouth and online product reviews may be less about sharing knowledge than you think, says a University of Michigan business professor.
Cultural products have evolutionary roots
From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.
Why we love it or hate it: The 3 E's
Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Marketing technique: Activating gender stereotypes just to knock 'em down
In certain circles, such as publishing, it has been well-documented that female authors have taken male pen names to attract a larger audience and/or get their book published. But should marketers actually highlight gender ...