Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

Screening plants for potential natural products

Humans have been making use of plants for as long as there have been humans and plants. The actual cultivation of plants for food and other products began with the Neolithic Revolution some 12,000 years ago and has been evolving ...

STEM postdoc researchers are highly trained, but for what?

The STEM fields of Science, Technology, Engineering and Mathematics supposedly suffer from a shortage of graduates. Conventional wisdom says there's no one for employers to hire for science and engineering jobs. This STEM ...

Male-dominated societies are not more violent, study says

Conventional wisdom and scientific arguments have claimed that societies with more men than women, such as China, will become more violent, but a University of California, Davis, study has found that a male-biased sex ratio ...

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