Researchers quantifies the effectiveness of video ads

Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher Ramesh Sitaraman at the University of Massachusetts Amherst. But ...

Do subtitled films really help you learn languages?

In general, films in the original language and versions with subtitles in a range of different languages are both widely available in Europe. If the main aim of subtitles is allowing viewers to understand dialogue in films ...

The science of seeing art and color

During three trips to London at the turn of the 20th century, Claude Monet painted more than 40 versions of a single scene: the Waterloo Bridge over the Thames River. Monet's main subject was not the bridge itself, however; ...

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