Facebook, Google go head-to-head in mobile, video ad wars
Facebook Inc. and Google Inc. are poised to dominate a growing online advertising arena that's increasingly being defined by the rise of mobile computing and video.
Business
Sep 30, 2013
0
0
Page 2 - News tagged with video ads
Bigger smartphone screens can change customer's buying intentions
imply tweaking the screen size of a smartphone can change how much users trust advertisements, as well as their buying behaviors, according to a team of international researchers.
Economics & Business
Nov 25, 2015
0
14
AOL tunes into video ads with Adap.tv buy
US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.
Business
Aug 8, 2013
0
0
Mobile ads get a useful twist
In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.
Internet
Feb 5, 2016
1
14
Yahoo fires Bartz as CEO, names CFO to fill void
Yahoo Inc. fired Carol Bartz as CEO Tuesday after more than 2 1/2 years of financial lethargy that had convinced investors that she couldn't steer the Internet company to a long-promised turnaround.
Business
Sep 7, 2011
1
0
YouTube channels must win audiences before winning ads
YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.
Internet
Apr 6, 2017
0
11
Researchers quantifies the effectiveness of video ads
Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher Ramesh Sitaraman at the University of Massachusetts Amherst. But ...
Internet
Oct 24, 2013
2
0
Facebook aims for piece of big TV ad budgets
Even before Facebook begins displaying splashy video ads, it's preparing for a backlash from users like Amy Pittel.
Business
Sep 2, 2013
0
0
How does family life influence consumer response to television advertising?
Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 15, 2013
0
0
Facebook tests video ads in budding YouTube challenge
Facebook on Thursday confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube.
Internet
Jul 3, 2015
0
40
