Antarctic penguins happier with less sea ice

Researchers have been surprised to find that Adélie penguins in Antarctica prefer reduced sea ice conditions, not just a little bit, but a lot. As climate models project rapid reduction of the continent's sea ice over the ...

Researchers quantifies the effectiveness of video ads

Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher Ramesh Sitaraman at the University of Massachusetts Amherst. But ...

Orange 'forces Google' to pay for mobile traffic

The head of French telecoms operator Orange said on Wednesday it had been able to impose a deal on Google to compensate it for the vast amounts of traffic sent across its networks.

Yahoo fires Bartz as CEO, names CFO to fill void

Yahoo Inc. fired Carol Bartz as CEO Tuesday after more than 2 1/2 years of financial lethargy that had convinced investors that she couldn't steer the Internet company to a long-promised turnaround.

YouTube boosts full-length movies, TV show lineup (Update)

(AP) -- Google Inc.'s YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows it offers online, while also launching a new advertising service and adding about a dozen new content partners.

What makes some ads more shareable than others?

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...

How animation speed affects consumers' perception of product size

Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...

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