One screen not enough for US viewers, survey finds

American television viewers are increasingly finding that one screen won't do: almost all have a second-screen device and 87 percent use it while watching shows, a survey said Tuesday.

Nielsen to begin counting broadband viewing homes

The company that measures television viewership will soon begin counting people who watch programming through broadband instead of a traditional broadcast or cable hook-up.

Nielsen taps Twitter for TV show buzz

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Netflix light on flicks as viewers soak up TV shows

Like most fresh faces that arrive in Hollywood, Netflix wanted to be a movie star. But now it's learning what many in Tinseltown have known for decades: Movies are sexy, but the real money is in television.

TV executives crave viewers who watch 2 screens

Forget the small screen and the big screen. The hottest new thing in television is the "second screen" - the one on the tablet computer or cell phone that an increasing number of viewers keep an eye on while they're watching ...

Nielsen: Online video viewers watch less TV

(AP) -- Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstanding belief that people who watch more programming do so over all devices.

Net media are increasingly strong

University of Gothenburg, Sweden, conducts a yearly survey of Swedes' media use called Mediebarometern, which started in 1979. The results for the 2009 survey are now complete and show that Net media are increasingly strong, ...

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