Self-beliefs shape what luxury means to us

New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.

Personifying places can boost travel intentions

People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented as being human-like, according to Queensland University of Technology (QUT) research.

Are men seen as 'more American' than women?

Women make up 50.8 percent of the U.S. population and have equal voting rights, yet are politically underrepresented. The country has never had a female president or vice president. Only 3.5 percent of Supreme Court justices ...

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