Consumers value difficult decisions over easy choices

Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...

Speeding up long-range coherent LiDAR

Light detection and ranging (LiDAR) comprises an array of techniques using laser light to measure distances by multiplying the time delay between transmitted and received optical signals with the speed of light. Modern 3-D ...

The perfect tempo within the cells to develop vertebrae

Timing is everything when it comes to the embryonic development of pre-vertebrae divisions along the body of an embryo, according to researchers in Japan. A new live-imaging technique in mouse cells suggests a specific clock ...

Flying focus: Controlling lasers through time and space

Scientists have produced an extremely bright spot of light that can travel at any speed—including faster than the speed of light. Researchers have found a way to use this concept, called "flying focus," to move an intense ...

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