Adobe Social gets predictive tool for hyper-targeting

(Phys.org) —Marketing and advertising executives are hearing a lot about the word "predictive," even outdistancing "SEO" as a key goal. That is partly due to software vendors having plenty to say about what their predictive ...

Security holes in smartphone apps (w/ Videos)

(Phys.org) —Popular texting, messaging and microblog apps developed for the Android smartphone have security flaws that could expose private information or allow forged fraudulent messages to be posted, according to researchers ...

Leverkusen unveil high-tech stadium plans

Bayer Leverkusen, who are on course to return to the Champions League next season, unveiled plans on Tuesday to turn their ground into a high-tech friendly "Stadium of the Future" for football fans.

System allows multitasking runners to read on a treadmill

(Phys.org) —A new innovation allows treadmill users to work their bodies and brains at the same time. The system, called ReadingMate, adjusts text on a monitor to counteract the bobbing motion of a runner's head so that ...

Survey results reveal distracted driving habits

(Phys.org) —According to experts in the Training, Research and Education for Driving Safety (TREDS) program at the University of California, San Diego School of Medicine, there were approximately 3,300 deaths and 400,000 ...

US safety board probes case of texting pilot

(AP)—The pilot of a medical helicopter that ran out of fuel and crashed, killing four people, was distracted by text messages when he should have been conducting pre-flight checks, U.S. accident investigators said Tuesday.

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